Collaboration Includes Creator Activations, Content Sponsorships, Live

Studio Shows, and Immersive Fan Activations

Wind Creek Chicago Southland Will Serve as Presenting Sponsor of 

CHSN’s “The Chicago Lead”

CHICAGO -- FEBRUARY 12, 2025 – The Chicago Sports Network (CHSN) and Wind Creek Chicago Southland today announced a groundbreaking new multi-platform partnership beginning immediately bringing Chicago sports fans an exciting array of exclusive sports content, fan activations, and live broadcast experiences. 

Wind Creek will serve as the Presenting Sponsor of The Chicago Lead, a flagship show on CHSN, offering in-depth coverage of all of Chicago’s most beloved sports teams, including the Blackhawks, Bulls, White Sox, Bears, Cubs and Sky.  

Additional Key Components of the Partnership:

• Live Studio Shows from Wind Creek Casino: As part of this partnership, The Chicago Lead will broadcast once a month live from Wind Creek Chicago Southland. Fans will be able to witness live sports coverage, expert analysis, and interactive events directly from one of Chicago’s newest entertainment venues.

• Live Immersive Fan Activations: To bring fans closer to the action, Wind Creek and CHSN will host live, experiential activations including high-energy events for Chicago Blackhawks, Bulls, and White Sox games. These events will offer sports enthusiasts an unforgettable atmosphere with access to exclusive giveaways, the chance to meet Chicago sports legends, live commentary, and unique fan experiences.

• ‘Respect Coin’ Podcast: Wind Creek will serve as the presenting sponsor of CHSN’s popular podcast, Respect Coin, from host Michael Bolling. The show will feature weekly segments on-location from Wind Creek Chicago Southland.

• Creator Activations: Powered by CHSN's creator network, social influencers will collaborate to bring fans exclusive first-look content, behind-the-scenes access, and live engagement moments, fostering an interactive fan culture.

• The Chicago Lead’ Newsletter: Wind Creek will be the presenting sponsor for CHSN’s newly unveiled Chicago Lead newsletter, which is a daily collection of the top Chicago sports stories, social posts and video content. Fans can subscribe to the newsletter for free via CHSN.com. 

• Media Plan Investment: The partnership includes traditional paid advertising inventory for Wind Creek across CHSN’s linear and direct-to-consumer channels.

“CHSN is excited to partner with Wind Creek to reach, serve, and engage Chicago sports fans, custom designing a platform to stand out and push beyond the limitations of traditional advertising,” said CHSN President Jason Coyle. “We worked directly with Wind Creek to co-create a platform that includes a careful mix of traditional commercials along with multiplatform activations, executed in a turnkey manner across linear, digital, audio, and live event platforms.” 

"Wind Creek is consistently looking for new ways to engage with our guests and the community at large. This multi-channel partnership with Chicago Sports Network helps us reach the passionate sports community that Chicagoland is known for and gives us an exciting way to connect our brands. We look forward to showcasing Wind Creek Chicago Southland to such an enthusiastic audience," said Roger Kuehn, EVP and General Manager, Wind Creek Chicago Southland.

About Chicago Sports Network (CHSN)

The Chicago Sports Network (CHSN) is the home of the Chicago Blackhawks, Bulls, and White Sox, with more than 300 live games, first-class coverage, and 24/7 programming. CHSN wants to be where fans want to watch: Cable, satellite, streaming, or over-the-air. It is available on DIRECTV, DIRECTV Stream, Astound Broadband, Fubo, and on channels 62.2 and 62.3 in Chicago. You can find your over-the-air channel in other markets by going to CHSN.com/info. Additionally, all live games can be streamed on CHSN.com or by downloading the app via mobile (iOS and Android) or Connected TV (Roku, Apple TV, Google TV and Amazon Fire). 

About Wind Creek Hospitality

Wind Creek Hospitality is an authority of the Poarch Band of Creek Indians, the only federally recognized Indian Tribe in the state of Alabama. Wind Creek Hospitality manages the Tribe's gaming facilities including: Wind Creek Aruba, Wind Creek Atmore, Wind Creek Bethlehem, Wind Creek Chicago Southland, Wind Creek Curacao, Wind Creek Montgomery, Wind Creek Wetumpka, Casinoverse, Magic City Casino in FL, as well as racetracks in Alabama and Florida. Visit www.windcreek.com for more information.

Media Contacts:

CHSN

Kevin Endsley
kendsley@chsn.com

Wind Creek Hospitality 

Julia Corwin

Julia.corwin@windcreek.com